Startline targets spending on digital strategy

17 Apr 2018

Startline Motor Finance will spend on a range of investments including recruitment and systems in IT.

The Glasgow-based specialist motor finance provider has recruited a head of IT who will join within the next few months to oversee a revamp of the lender’s digital strategy.

In addition, the business has recently recruited a data and analytics expert as head of business intelligence, who will also start with the company soon.

This investment follows the introduction last year of new decision software designed to process a higher percentage of customer applications automatically plus the introduction of e-agreement technology that allows customers to e-sign motor finance agreements.

Chief executive Paul Burgess said: “These two recruitments will allow Startline to realise its ambition of enhancing its position as the most forward thinking and technologically advanced lender in its space.

“As a business, we continue to grow on a month-by-month basis and are continually revising our IT strategy to take account of this expansion.

“The investment we plan to make in the next few months, especially with the appointment of our first formal head of IT, will make a genuine difference to our customers.”