Startline is a leading provider of specialist finance solutions to the UK motor finance market, working with prominent franchised and independent dealers as well as leading specialist intermediaries. We challenge the traditional approach taken in this sector by providing a uniquely flexible and agile offering that aims to meet the rapidly changing needs of used car buyers and retailers during the 2020s.

Customers

Products

Manage my account

Dealers / Intermediaries

Careers

Latest news

4th Jun 2026

Eight out of 10 dealers say the £10K Model 3 is big step in used electric car acceptance

Eight out of 10 dealers (83%) say Tesla Model 3s dipping under £10,000 for the first time is a key moment in the used electric car sector, research shows.

1st Jun 2026

Jaecoo and Omoda are biggest climbers in survey of Chinese car brands

Jaecoo and Omoda are the Chinese car brands with the biggest increase in consumer awareness during the last year, according to new research.

18th May 2026

Nine out of 10 used dealers say oil price shocks drive interest in electric cars

More than nine out of 10 dealers (92%) say events such as the war in Iran make more car buyers think about switching to electric, research shows.